Ole Henriksen is a renowned skincare brand that embodies a blend of Scandinavian heritage, innovative formulations, and a commitment to promoting healthy, radiant skin.

To celebrate Ole Henriksen’s launch into Ulta Beauty, we’ve created a two-part series of videos to unveil the exciting news. The first piece was posted on the brand’s social channels on New Year’s Eve, taking advantage of the ‘ball drop’ event in Time Square, New York. A CGI Ole Henriksen orange makes its grand entrance as we reach the countdown, capturing the essence of the brand’s takeover in this iconic location.

The second piece showcases the Ulta Beauty flagship in New York City, where the orange’s journey continues, culminating in a display of giant Ole products from the Glow Cycle line, playfully arriving in front of the store.